What are Instagram Daily Posts?

I’ve recently noticed Instagram accounts gaining thousands of followers using a very simple strategy leveraging the power of reels and memes to grow an audience by posting the same video daily. This simple, repetitive concept fascinates me, as it’s such a simple and repetitive task that I didn’t even try before as I didn’t expect it to work. For instance, this account has amassed 43k followers by posting the same meme video every day, averaging 30k views and 5k likes per video.

Instagram example daily meme page

Process to Replicate This

To replicate this concept on your own Instagram page, follow these steps:

  1. Find a Meme Video: Choose a meme video you like and want to share daily.
  2. Post Daily: Add a caption indicating how many days you have been posting, such as “day 5,” along with some hashtags.

Since this is a repetitive task, it’s perfect for automation. We can automate the process of posting the video daily to Instagram with a simple script. Here’s how I did it:

Automating the Process

To automate this process, I used a low-code approach with Pipedream’s free tier. We can create the entire workflow at no cost and with minimal setup and not much coding experience. This is the workflow I created:

Pipedream Workflow

The automation involves two components: the data-store and the workflow itself.

  • Data-Store: A key-value store for storing necessary data. We’ll use three keys: day, post, and login. The day key stores the current day, the post key stores the video URL and caption, and the login key stores the Instagram account login data.

Data store keys

  • Workflow: Triggered daily at a specific time, it retrieves data from the data-store, processes the caption to include the current day, posts the video to Instagram, and updates the day for the post that will be uploaded next day. This is how to workflow looks like:

Pipedream Workflow

How Is My Instagram Page Doing?

I’ve been running this automation for four days and haven’t seen significant growth yet. However, it’s too early to draw conclusions. I’ll continue running it since it’s fully automated and free and if anything meaningful happens I will update with a new post. You can follow the page here.

Current Instagram page stats

Conclusions

This simple, easily replicable concept can be fully automated with minimal effort, so its pretty easy / cheap to give it a try without losing anything. During this process, I’ve realized I’m making some errors in my captions, such as not adding hashtags, which I’ll correct moving forward.


I hope you enjoyed this post! If you have any questions or comments, feel free to reach out to me on Instagram.